Hybrid Publishing

The merging of the analogue and digital worlds is becoming stronger and at the same time less and less visible. Books link to websites, articles quote books, exhibitions take place in the spaces between gallery and web. So it will also be the future task of communication designers to think between the media and to find new ways of communicating and publishing. In the interdisciplinary project Hybrid Publishing, we developed new formats in the winter semester 2022 / 23 that combine analogue and digital worlds into new hybrids. Where do digital media influence publishing? Is there such a thing as a finished product in the digital age? How can we push boundaries and experiment at the intersection between analogue and digital media? From printed animations that bring moving GIFs into the physical world, to digital exhibitions on the aesthetics of imperfection that can be printed out, to archives on the web and exchange platforms - we end up with 15 projects. Digital, printable, expandable, in motion, static. The publication presents the individual projects with short reflections on the topic of hybrid publishing and offers an introduction to the subject with a glossary and various references. publishing.systems